Burn Energy Tour
Project
Burn Energy Tour
Rodeo announced a groundbreaking new creative collaboration with Kingdom Collective and Monster Energy. Together, they embarked on the inaugural Burn Energy Tour, a series of electrifying electronic music nights and engaging workshops. Partnering with Mixmag, this tour promised to deliver cutting-edge experiences for music enthusiasts.
The design identity was inspired by the tactile and low-fi aesthetic of 90s club culture.
However, it was modernised with contemporary motion, strobe effects, and a playful dancing figure that serves as the core and soul of the design.
Rodeo collaborated closely with various teams to develop the visual identity for the tour. Additionally, they took the lead on creative direction, stage and lighting design, as well as the screen content for the events.
Exploration
Exploration
Exploration
Resource
