Mayda
Project
Mayda
An identity that ventures beyond the horizon for future-facing creatives, Mayda.
Mayda was founded by an array of the industry’s most revered creatives. Built around their multidisciplinary approach and individual talents, Mayda needed an identity that could unify the team’s vision and set a course for the future.
Published
Jan 2025
Agency
Studio Kiln
The identity builds on that metaphor and puts the perspective point of the horizon at the heart of the brand.
Mayda’s name is derived from a mythical isle that mysteriously appeared on maps at various points throughout history. Many have searched for it but few have ever found it.
The metaphor of stepping into the unknown to search a distant horizon for an intangible destination, is at the heart of Mayda’s creative process.
Horizontal divisions combined with the use of depth and perspective create the feeling that the user is pushing forever further into Mayda’s world.
With the best talent, the brightest ideas and the newest technology, Mayda is always looking to tomorrow, propelling us to something just out of reach. We communicate this by expanding the central Y of the logo into a dynamic portal that leads us into the creative unknown.
From energetic adverts to pioneering products, the portal adjusts and reconfigures to guide us through the unique creative destinations that the team arrive at.
Exploring the horizon line is a theme that continues to play an important role in the design and navigation of the website.
Mayda now have a visual identity that unifies their team; aligns their creative vision from the largest screen to the smallest interaction; and becomes a vessel to continue their journey forever further into the pursuit of uncharted territories.
Design
Creative Direction
Nathan Smith
Charlie Hocking
Brand Design
Edoardo Albertin
Blanca San
Román Rollán
Motion Design
Edoardo Albertini
Sebastian Muñoz
Digital Design
Edoardo Albertini
Site Development
Cliff Studio
Software
After Effects
