Buff’s 10th Studio Reel

Studio Dumbar2023ProjectInterview

20 Feb

Showreel Showcase

Buff’s 10th Studio Reel

Releasing its tenth studio reel marks a defining moment for the Buff team. It serves as an opportunity to pause, reflect, and celebrate the journey so far. More than just a showcase, each reel captures the evolution of the studio’s approach. One that prioritises thoughtful craftsmanship in every aspect of its work.

Published
Feb 2025

Agency
Buff

“We believe motion is more than just movement; it carries a personality, a voice, an ability to connect emotionally.”

Every move we make is crafted with intention, ensuring that the energy, weight, and rhythm of each sequence resonates on a meaningful level. This commitment is something we hope is evident in our latest reel and everything we put out into the world.

It’s difficult to articulate, but if we tried to define our house style, it would be clean and graphic visuals, underpinned by considered, playful movement. We create moments of joy through the subtleties of motion, moments that feel effortless yet are designed to fascinate and delight. This philosophy isn’t just an aesthetic choice; it’s a guiding principle that influences how we approach every project.

“With this in mind, we now consider ourselves a motion-first creative studio.”

The role of motion within the wider creative industry and other disciplines has vastly shifted in the last decade. The demand for motion has increased, with brands and agencies recognising that movement is no longer just an embellishment—it’s integral to identity, storytelling, and user experience.

“Whilst we have formerly been known as a ‘motion design studio’, we increasingly find ourselves taking on projects that blur these traditional outputs.”

With this shift, we’ve found our role evolving too. Whilst we have formerly been known as a ‘motion design studio’, we increasingly find ourselves taking on projects that blur these traditional outputs.

Whether it’s shaping brand identities, improving digital experiences, or enhancing campaign strategies, our expertise in the implementation of motion has proven to be valuable across a wide range of disciplines.

“We’re grateful to be on this journey, and we can’t wait to see where it takes us next.”

By making the process better—more thoughtful, more sustainable, more human—we create better work. Make better work, by making work better. That’s our mission, and we’re excited for what’s ahead.