Eventbrite
Project
Eventbrite
BUCK has revitalised Eventbrite’s brand identity creating a dynamic visual and verbal system that celebrates connection, culture, and creativity.
This transformation aims to inspire both event-goers and organisers, placing the joy of live experiences at the heart of the platform’s refreshed look and feel.
Published
March 2025
Agency
Buck
Covering every aspect of the brand from tone of voice to logo, photography, and typography, the redesign shifts Eventbrite from a transactional ticketing service to a cultural hub for connection and discovery.
In an increasingly digital world, this bold and flexible identity system highlights Eventbrite’s mission to bring people together, empowering both event creators and attendees through a vibrant and engaging brand experience.
“Now more than ever, people crave authentic connections and transformative live experiences that match their passions and help them find their communities. Our reimagined brand doesn't just capture this cultural shift–it amplifies it. With BUCK's help, we've created a dynamic visual system that celebrates the journey from discovery to memory-making, while maintaining the vibrant energy that's uniquely Eventbrite.”
Samatha Wu , CMO Eventbrite
At the heart of Eventbrite’s brand transformation is "The Path", a dynamic new mark symbolising the journey from discovering an event to creating lasting memories.
Designed to be flexible and reflective of its vibrant community, The Path adapts to different passions, featuring lively food imagery for food lovers, lush greenery for plant enthusiasts, and bold artistic swirls for creatives.
This ever-evolving symbol reinforces
Eventbrite’s role as a cultural connector. The refreshed identity also introduces an updated colour palette, reimagining its signature orange with expressive neon gradients, custom illustrations, and bold typography. These elements come together to form a cohesive yet adaptable visual system, bringing energy and personality to every brand touchpoint.
Eventbrite’s refresh was a team effort, with BUCK leading the brand transformation and Instrument redesigning the consumer app. This evolution sets Eventbrite up for the future, making it easier for people to discover and engage with culture in new ways. The new identity is built to grow and evolve,
just like the vibrant community it represents.
“Eventbrite's refreshed brand is about movement, energy, and emotion. We wanted to create a brand system that doesn’t just stand out but actively pulls you in—like the feeling of being in a crowd or the anticipation of a great night out. The dynamic logo, high-energy color palette, and layered design elements all work in harmony to reflect the electric nature of live events, while being flexible enough to adapt to any experience that Eventbrite has to offer.”
– Liron Eldar, Creative Director at BUCK
Agency
Chief Design Officer
Ben Langsfeld
Group Creative Director
Camille Chu
Executive Producer
Russell Greene
Creative Director
Liron Eldar-Ashkenazi
Bidding Producer
Mackenzie Kuzman
Producer
Haley Arenson
Senior Art Director
Sylvia Witter
Head of Strategy
Marla Moore
Senior Strategist
Asia Hunt
Design Lead
Mary Kate Henry
Copywriter
Brooke Kessler
Design
Mary Kate Henry
Codie Chang
Bryan Couchman
Illustration
Gunnar Pettersson
Ben Nichols
Jel Plosz2D Animation
Gur Margalit
Dan Cantelm
Rafael Araujo
Special Thanks
Stephen Loveluck
Meitar Almog
Talia Lamdan
Peter Kallstrom Kenni Huang Wesley Chen
Maria Eugenia Franco
Sean Merk
Carmel Gatchalian David Jouppi
Eric Smith,
Tien Min Lao, Amelia Giller
Alex Kiesling
Aaron Ingold Vincenzo Lodigiani Ege Soyuer, Morgan Allison Gavin Kosko
Taylor Griggs
Agency
AVP, Client Accounts
Mish Fabok
Group Account Director
Madison Fenton
Strategy Director
Marci Wassserman
Sr. Strategist
Eric Rulona
Executive Producer
Meredith Robinson
Creative Director
Darshan Phillips
Associate Creative Director
Chris Fairchild
Associate Writing Director
Erik Henriksen
Design Directors
Katarina Klask
Kyle Roberts
Designer
Marissa Ginsberg
Flora Kim
Ruben Torres
Motion Designer
Bella Shih
Brand
Former Chief Marketing Officer
Tamara Mendelsohn
Chief Product Officer
Ted Dworkin
SVP, Design
Ayni Raimondi Vienna
Director, Brand Marketing
Jessie Young
Design Program Director
Kristen Conner
Principle Designer
Mikaila Weaver
